Introduction to Brand Strategy
Introduction to Brand Strategy
Your brand is what other people say about you when you’re not in the room. – Jeff Bezos, Founder of Amazon
On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. In this microlearning course, you
will learn how to cultivate a unique brand identity to stand out from your competitors.
Subscribe now from US$8.33/month and get access to the GnowbeLearn General Library.
Includes:
Intermediate Level
17 Microlearning Sessions
210 min. of Experiential Content
110 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
Session Overview
Before We Begin…
What is a Brand?
Why is a Brand more than a Logo?
A Wider Understanding of a Brand
Brand Terminology, Part 1/2
- Brand Terminology, Part 2/2
- Investigating a Brand, Part 1/2
- Investigating a brand, Part 2/2
- Looking for the Whitespace
- Brand Strategy for the Designer
What is this 'Microlearning Course' about?
This course will help learners to acquire skills and knowledge to develop an effective brand strategy in order to create a unique identity and to differentiate from the competition.
Who is this course designed for?
This course is targetted at designers who want to provide brand identity solutions at a more strategic level. It is also for small-size brand owners wanting to launch or manage their brands.
What will you take away?
At the end of the program, you will acquire knowledge of basic brand strategy will allow design consultants working on brand identity projects to propose creative solutions grounded on sound strategic focus, creating visual expressions that are consistent and clear in communication.
Learner Reviews
Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.
