12 Essentials of Digital Marketing
12 Essentials of Digital Marketing
Facebook? Instagram? Google? Which tools should I use and for what? Are you confused? In this microlearning course, you will learn the basics of email marketing, search engine optimisation and social media marketing. In 10 minutes a day, you can now be confident when you talk about digital marketing.
Get started with your 14-day free trial or for as low as US$8.33/month (SkillsFuture Credits Eligible)*
*For subscribers using their SkillsFuture credits, the subscription starts as low as US$8.33 per month, billed annually. If you do not have SkillsFuture credit, you can start your 14-day free trial via credit/debit card. Monthly plans available.
Includes:
Beginner Level
13 Microlearning Sessions
224 min. of Experiential Content
95 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
Session Overview
Before We Begin
What is Digital Marketing?
The Digital Marketing World
Behind the Scenes of a Web Page
Not All Web Pages Are Created Equal
- Directing Traffic to your Web Page
- Getting to Pole Position
- On-Page SEO - Web Page Relevance
- Off-Page SEO - A Popularity Contest!
- Search Engine Marketing - Boosting your Web Page
- Let's Talk Social Media Marketing!
- We Need a Social Media Marketing Plan!
- Cool Tools for Social Media Marketing
What is this 'Microlearning Course' about?
You will learn the basics of Digital Marketing focusing on:
Digital Marketing in Email Marketing
Digital Marketing in Search Engine Marketing (think Google)
Digital Marketing in Social Media Marketing (think Facebook, Instagram and Twitter)
Who is this course designed for?
This course is suitable for entrepreneurs and participants from organizations and businesses who want to learn the basics of Digital Marketing and how it can potentially impact a business or organization. There are bonus features for participants who are active in promoting causes in non-profit organizations too.
What will you take away?
At the end of this course, you will be able to:
Understand what Digital Marketing is
Appreciate the key players in the Digital Marketing world
Comprehend the important Digital Marketing tools that can impact you and your organization
Learner Reviews
Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.
