Today’s marketers have more data about their consumers at their fingertips than ever before. Marketers who use these insights to create a data-driven strategy drive the best results. Truth to be told, businesses with data-driven marketing strategies drive five to eight times as much ROI as businesses who don’t. In this microlearning course, you will learn how to identify and use tools for web and social media analytics and move onto the next level as a digital marketer.

Get started with your 14-day free trial or for as low as US$8.33/month (SkillsFuture Credits Eligible)*

*For subscribers using their SkillsFuture credits, the subscription starts as low as US$8.33 per month, billed annually. If you do not have SkillsFuture credit, you can start your 14-day free trial via credit/debit card. Monthly plans available.

Colossal amounts of unstructured data are generated every minute – internet users post 456,000 new tweets, 510,000 new comments on Facebook, and send 156 million emails. In this microlearning course, you will learn and practice text analytics techniques to analyze marketing information to find what's relevant. An in-person course would cost about US$1500.

Get started with your 14-day free trial or for as low as US$8.33/month (SkillsFuture Credits Eligible)*

*For subscribers using their SkillsFuture credits, the subscription starts as low as US$8.33 per month, billed annually. If you do not have SkillsFuture credit, you can start your 14-day free trial via credit/debit card. Monthly plans available.

Identify and use tools for web and social media analytics and move onto the next level as a digital marketer. Earn a recognized certificate with an award-winning institution, Temasek Polytechnic.

Get started with your 14-day free trial or for as low as US$8.33/month (SkillsFuture Credits Eligible)*

*For subscribers using their SkillsFuture credits, the subscription starts as low as US$8.33 per month, billed annually. If you do not have SkillsFuture credit, you can start your 14-day free trial via credit/debit card. Monthly plans available.