Developing a Strategic Brand Blueprint
Developing a Strategic Brand Blueprint
A well crafted brand blueprint not only motivates creative expression. It’ll also create difference; distinct ways for a business to get its ideas and messages across. Learn how to shape a powerful brand strategy, starting from US$8.33/month and get access to the GnowbeLearn General Library.
Includes:
Intermediate Level
11 Microlearning Sessions
296 min. of Experiential Content
86 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
Session Overview
Before We Begin
Using a Brand Ladder for Brand Positioning
Brand Positioning Statement - Part 1/2
Brand Positioning Statement - Part 2/2
Unpacking the Brand Positioning Statement
- Importance of Measurement Uncertainty
- Building a Brand Personality
- Brand Personalities We Know
- Brand Narrative or Brand Story
- Estimation Process in GUM Approach
- Developing a Brand Blueprint - Case Study
- Creating a Persona
- Final Word
What is this 'Microlearning Course' about?
This course will equip participants with knowledge and skills on branding strategy to help an organization or company to develop a better brand experience from a strategy point of view.
Who is this course designed for?
Designers and brand owners who are interested to learn how to develop a brand blueprint for designing a brand identity.
What will you take away?
At the end of this course, you will be able to:
Describe the function of brand positioning.
Draft brand positioning statements for practice and future application.
Apply the theories used in describing brand personalities.
Apply the usage of brand narrative for brand messaging.
Identify the various categories on profiling a target audience.
Propose a persona of the target audience for a brand.
Instructor’s Profile
Patricia Tan is a lecturer from the School of Design at Temasek Polytechnic. She has worked as a designer for more than 15 years before embarking on her academic career. She specialises in teaching Branding subjects offered to students.
Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.
