Introduction to Social Media Analytics

Introduction to Social Media Analytics

$8.33

Today’s marketers have more data about their consumers at their fingertips than ever before. Marketers who use these insights to create a data-driven strategy drive the best results. Truth to be told, businesses with data-driven marketing strategies drive five to eight times as much ROI as businesses who don’t. In this microlearning course, you will learn how to identify and use tools for web and social media analytics and move onto the next level as a digital marketer.

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*For subscribers using their SkillsFuture credits, the subscription starts as low as US$8.33 per month, billed annually. If you do not have SkillsFuture credit, you can start your 14-day free trial via credit/debit card. Monthly plans available.

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This Course Is Part of the GnowbeLearn™ General Subscription!

Starting at $8.33/month (billed annually)
Monthly plan available at $9.99/month.
SkillsFuture Credit Option available at express checkout!

Includes:

Beginner Level
13 Microlearning Sessions
258 min. of Experiential Content
76 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn

Session Overview

Before We Begin
The Power of Social Media
Social Media Data
Seven Layers of Social Media Analytics
Using your Social Media Data

What, Why and How
Traditional Web vs Social Media
Life-Cycle of Social Media Analytics
The Marketing Funnel
Metrics - What to Monitor?
Challenges of Social Media Analytics
Tools for Social Media Analytics
Wrapping Up...

What is this 'Microlearning Course' about?

This course will introduce learners to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who is this course designed for?

Learners who are keen to learn how social media data can be harnessed by organisations to drive decisions.

What will you take away?

At the end of this course, you will be able to:

Define web and social media analytics
Describe the process of web and social media analytics
Describe the overview of applications for web and social media analytics
Identify tools and solutions for web and social media analytics
Describe the relationship between web and social analytics, and text analytics

Learner Reviews

"The program was easy to learn as the contents were simple and understandable. It was also interesting and engaging, especially with the articles and videos. I also appreciated the fact that the sessions and lessons were bite sized, which made learning fun and not daunting. Gnowbe is also an easy to use platform which really facilitated the learning process."

- Jasmine Tan

"It was so useful as I am able to learn new things and skills which are valuable for me. I enjoyed learning on Gnowbe due to its flexibility where I can learn at any time that i preferred. Sooo Good!!"

- Muhammad Zul Iskandar Hassan

"Great! The lessons were broken down well, it was easy to digest especially when you are learning on the go. The reflective questions were broad enough to spark critical thinking & to conclude what was taught in each session."

- Shi Hui Goh

Accredited by Temasek Polytechnic

Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.