Behavioral Insights for Business Decisions
Behavioral Insights for Business Decisions
Welcome to the world of behavioural economics - the psychology of decision-making! Delve into the cognitive attitudes of your target audience and learn how to create meaningful nudges to encourage desired behaviour. An introductory course to behavioural insights can easily cost hundreds.
Subscribe now from US$8.33/month and get access to the GnowbeLearn General Library.
Includes:
Beginner Level
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
What is this 'Microlearning Course' about?
The course will equip participants with behavioral insights to modify behavior so as to achieve better outcomes for themselves or others in the areas of investments, health or spending. This includes having an understanding of the decision making process and the cognitive biases it is prone to which lead to irrational decisions.
The course also looks at key elements from three main toolkits used in Behavioural Insights along with real examples of how they have been used to nudge to achieve desired outcomes.
Who is this course designed for?
Participants who are interested in modifying behavior of themselves or others in order to achieve the desired behavior in the context of a business.
What will you take away?
At the end of the course, you will:
Identify irrational decision making
Explain the cognitive biases leading to irrational decisions
Apply debiasing strategies or create nudges which lead to better decisions
Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.
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