Finding the Essence of Your Personal Brand
Finding the Essence of Your Personal Brand
A personal brand exists whether or not you create it for yourself. How you appear online has grown increasingly important in the last year as most of our interactions, both personal and professional, have been on digital platforms like LinkedIn. In this microlearning course, you will learn from TIME Magazine's Hero of Environment - Peggy Liu on how to craft a cohesive personal brand that is true to your personal why and stand out from the crowd.
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Includes:
Beginner Level
10 Microlearning Sessions
108 min. of Experiential Content
108 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
Session Overview
Welcome to the Personal Branding Course
Get to Know You
Crafting a Cohesive Personal Brand
The Big Five
The Fascinating Story of Your Why
- What I Wish I'd Known...
- One Brand for a Multifaceted You
- One Brand for an Evolving You
- Put Your Personal Brand Out There
- Team You – Personal Branding Team
- Review
What is this 'Microlearning Course' about?
Today's world is all about the individual. It can often be hard to drown out the noise and carve out for yourself a place in the media that celebrates the unique You. I'm here to teach you how to craft a cohesive personal brand as well as go over all the strategies for putting your brand out there.
Who is this course designed for?
19-40 yr old women, entrepreneurs, business owners, public relations staff, and emerging women leaders looking to streamline their brand. These women may have several various projects and job roles and have trouble to have one brand promise. The target audience has mid to upper income who want to continue to grow their media presence and has the means to do so. They are self-motivated and part of women empowerment organizations such as IPWS, Girl Boss, etc.
What will you take away?
Craft a cohesive personal brand and brand promise
Strip down your message so that it is easily repeatable and memorable
Deliver to your audience the fascinating story of your "Why"
Create a brand that is a keyhole to a multifaceted you
Create a brand that recognizes an evolving you while staying true to your Why
Put your personal brand out there in a strategic and powerful way.
As TIME's Hero of the Environment and “China’s Green Goddess,” Peggy Liu is one of the highest profile environmentalists in the world. Now she shares practical, immediately actionable advice to help raise your media profile from her personal experiences. Peggy has helped hundreds of women leaders create their personal brand, get more press time, and look great doing it.
As the best-selling author of Mesmerize the Media: Maximize Your Impact With More Press, Peggy coaches women leaders on personal branding and transformational speaking. She brings about the rise of the Divine Feminine by strengthening the voices of women in the media.
Peggy is a World Economic Forum Young Global Leader and the recipient of the 2020 International Professional Women's Association Lifetime Achievement Award. She was awarded the "Nobel" of climate change and the "Hillary Step". The Economist called her "one of the most innovative thinkers in Asia." Previously, she was a venture capitalist and founded one of the earliest ecommerce companies in Silicon Valley. Red Herring cover story dubbed her an "Internet Pioneer".
Peggy's thirty years of experience in front of cameras and behind microphones began at McKinsey and Silicon Valley in the US. She then relocated to China in 2004 as a venture capitalist. Her public role as as a change maker in China has taken her around the world as cultural bridge.
