Uncovering True Customer Needs: The Jobs-to-Be-Done Strategy 🎯
Uncovering True Customer Needs: The Jobs-to-Be-Done Strategy 🎯
Includes:
Beginner Level
6 Microlearning Sessions
81 min. of Experiential Content
58 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
What is this 'Microlearning Course' about?
This course dives into the popular Jobs-to-Be-Done (JTBD) framework, popularized by Harvard Business School professor Clayton Christensen, to reveal what your customers are actually trying to accomplish. You will learn how to uncover the true functional, emotional, and social reasons why people "hire" a product to get a job done! 💡🚀
Who is this course designed for?
It’s designed for product managers, marketers, and sales professionals who want to stop guessing and start delivering real value. Whether you are building new features, crafting campaign copy, or closing deals, this course gives you the practical tools to deeply understand your buyers and build things people genuinely love. 🙌🎯
What will you take away?
You’ll learn how to spot the hidden struggles pushing buyers to switch and the exact anxieties holding them back. You'll also master interview techniques to map out real purchase timelines without leading questions, and discover how to translate raw customer feedback into clear Job Statements that your product, marketing, and sales teams can rally around! 🔍✨
Session Overview
Meet the JTBD Framework 🛠️
Unpacking the 3 Job Dimensions 🧠
Mastering the JTBD Interview 🎙️
Finding Struggles and Triggers 🔍
Turning Insights into Action 🚀
Aligning Teams for Real Impact 🤝
Gnowbe Academy has world-class cutting edge topics to help you build skills, accelerate performance and be at your best. It's designed to shift learning from 'passive' to 'active' participation so that skills are built, behaviors are adopted and mindsets transform. This is part of GnowbeLearn, the world's first microlearning course (MLC) library.
It's designed and curated by Gnowbe, the world's leading Agentic AI Enablement Platform and curated alongside Gnowbe AI Agents.
