MICE Business Strategies Essentials
MICE Business Strategies Essentials
The MICE industry was worth $805 billion in 2017 and it’s expected to grow to $1.44 trillion by 2025. Despite the pandemic, the industry is expected to pick up as it remains as a profitable and central part of business-related tourism. In this microlearning course, you will gain a broad overview of the industry, from sales, to marketing and lastly, revenue management.
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Includes:
Beginner Level
15 Microlearning Sessions
120 min. of Experiential Content
85 Learning Actions
Group Discussions & Sharing
Offline Access
Lifetime Access via Mobile and Web
Digital Certificate shareable on LinkedIn
Session Overview
Before We Begin
First Things First
Planning for MICE Events
Sales Processes in MICE industry
Marketing Strategies for MICE industry
- Market Segmentation
- Service Marketing
- Preparing for a Bid
- Event Operations
- Revenue Management for MICE Venues
- Risk Management
- Forecasting Trends for the MICE Industry
- Technology in the MICE Industry
- Post Event Evaluation
- Learning Assessment and Feedback
What is this 'Microlearning Course' about?
This course will provide participants with insights into sales, marketing and revenue management strategies for the MICE industry and discuss the trends and challenges in the industry.
Who is this course designed for?
Learners who are interested to deepen their knowledge about the MICE industry and/or considering to explore a career in the MICE, Hospitality, Hotel or Venue Owners sectors.
What will you take away?
At the end of this course, you will be able to:
Identify the sales process within MICE
Discuss marketing strategies that can be used in MICE
Examine trends and challenges in the MICE industry
Discuss revenue management
Identify post-event evaluation methods for MICE events
Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.
