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Introduction to Social Media Analytics

Introduction to Social Media AnalyticsMLC by Temasek Polytechnic
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  • Beginner Level
  • 13 Micro-Learning Sessions
  • 139 min. of Experiential Content
  • 76 Learning Actions
  • Group Discussions & Sharing
  • Offline Access
  • Lifetime Access via Mobile and Web
  • Digital Certificate shareable on LinkedIn
This Course is part of an Accredited Suite by Temasek Polytechnic

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  1. Enroll in a course in the Gnowbe Library
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Understanding social media is no longer a nice to have. It's critical to understand the fundamentals of social media analytics and how to best leverage social media data to help make better business decisions. By only learning 10 minutes/day, you will be able to identify tools and solutions for web and social media analytics and move to the next level in digital marketing.

What will you learn

What is this 'Micro-Learning Course' about?

This course will introduce learners to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who is this course designed for?

Learners who are keen to learn how social media data can be harnessed by organisations to drive decisions.

What will you take away?

At the end of this course, you will be able to:

  • Define web and social media analytics

  • Describe the process of web and social media analytics

  • Describe the overview of applications for web and social media analytics

  • Identify tools and solutions for web and social media analytics

  • Describe the relationship between web and social analytics, and text analytics

Session Overview

  1. Before We Begin

  2. The Power of Social Media

  3. Social Media Data

  4. Seven Layers of Social Media Analytics

  5. Using your Social Media Data

  1. What, Why and How
  2. Traditional Web vs Social Media
  3. Life-Cycle of Social Media Analytics
  4. The Marketing Funnel
  5. Metrics - What to Monitor?
  6. Challenges of Social Media Analytics
  7. Tools for Social Media Analytics
  8. Wrapping Up...

Learner Reviews

"The program was easy to learn as the contents were simple and understandable. It was also interesting and engaging, especially with the articles and videos. I also appreciated the fact that the sessions and lessons were bite sized, which made learning fun and not daunting. Gnowbe is also an easy to use platform which really facilitated the learning process."
- Jasmine Tan
"It was so useful as I am able to learn new things and skills which are valuable for me. I enjoyed learning on Gnowbe due to its flexibility where I can learn at any time that i preferred. Sooo Good!!"
- Muhammad Zul Iskandar Hassan
"Great! The lessons were broken down well, it was easy to digest especially when you are learning on the go. The reflective questions were broad enough to spark critical thinking & to conclude what was taught in each session."
- Shi Hui Goh
Accredited by Temasek Polytechnic

Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.

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