Gnowbe Learn™  > Business  >  MICE Business Strategies Essentials

MICE Business Strategies Essentials

 MICE Business Strategies Essentials MLC by Temasek Polytechnic


  • Beginner Level
  • 15 Micro-Learning Sessions
  • 120 min. of Experiential Content
  • 85 Learning Actions
  • Group Discussions & Sharing
  • Offline Access
  • Lifetime Access via Mobile and Web
  • Digital Certificate shareable on LinkedIn
This Course is part of an Accredited Suite by Temasek Polytechnic

Get the Gnowbe App
Start learning the course on your smartphone, tablet, or computer.


  1. Enroll in a course in the Gnowbe Library
  2. Get instructions to download app and auto-enroll
  3. Learn your new skill in 10 mins a day
  4. Put your Micro-Certificate on Linkedin
  5. Start Learning to improve yourself

Interested in being part of the Meetings, Incentives, Conferences and Exhibitions (MICE) industry? Then this 'micro-learning course' is a must-have for you to learn the essentials of how it works to help you be successful. In 10 minutes a day, you will gain insights into sales, market and revenue management to help you be more successful in the MICE industry.

    What will you learn

    What is this 'Micro-Learning Course' about?

    This course will provide participants with insights into sales, marketing and revenue management strategies for the MICE industry and discuss the trends and challenges in the industry.

    Who is this course designed for?

    Learners who are interested to deepen their knowledge about the MICE industry and/or considering to explore a career in the MICE, Hospitality, Hotel or Venue Owners sectors.

    What will you take away?

    At the end of this course, you will be able to:

    • Identify the sales process within MICE 
    • Discuss marketing strategies that can be used in MICE
    • Examine trends and challenges in the MICE industry
    • Discuss revenue management
    • Identify post-event evaluation methods for MICE events

    Session Overview

    1. Before We Begin
    2. First Things First
    3. Planning for MICE Events
    4. Sales Processes in MICE industry
    5. Marketing Strategies for MICE industry
    1. Market Segmentation
    2. Service Marketing
    3. Preparing for a Bid
    4. Event Operations
    5. Revenue Management for MICE Venues
    6. Risk Management
    7. Forecasting Trends for the MICE Industry
    8. Technology in the MICE Industry
    9. Post Event Evaluation
    10. Learning Assessment and Feedback

    Complete the Full Accredited Suite

    Learners who complete all three courses will be eligible to apply for admission for the part-time Specialist Diploma in Hotel Operations & Management program in Temasek Polytechnic. Upon successful admission, they will also be granted Full Exemption in the MICE Management module.

    The MICE Business
    Temasek Polytechnic

    ● ○ ○ BEGINNER
    Guide to MICE Fundamentals
    Temasek Polytechnic

    ● ○ ○ BEGINNER

    Accredited by Temasek Polytechnic

    Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.

    Choose your learning solution

    Buy for Yourself
    The perfect learning solution for individuals who want to stay on top of their game
     Automatically syncs across all devices
     Download and learn offline
     Share with Gnowbe Community
     Digital Certificate

    Buy for Teams
    The best way for teams to develop and share a common understanding (min. 5 learners)

     Automatically syncs across all devices
     Create closed user groups
     Customized Digital Certificate
     Custom notifications, reminders and leaderboards
     Learner analytics and reports
     24/7 Support


    Other courses you might be interested in

    Project Management: 20 Way to Be More Effective
    Joanne Flinn

    ● ○ ○ BEGINNER
    Introduction to Social Media Analytics
    Temasek Polytechnic

    ● ○ ○ BEGINNER
    Anti-Money Laundering and Countering the Financing of Terrorism by KPMG
    Anti-Money Laundering and Countering the Financing of Terrorism

    Introduction to Brand Strategy
    Temasek Polytechnic

    ● ○ ○ BEGINNER

    Buy for Teams
    Want to learn in a team of 5 or more people?