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12 Essentials of Digital Marketing

12 Essentials of Digital MarketingMLC by Temasek Polytechnic
 (60% OFF)


  • Beginner Level
  • 13 Micro-Learning Sessions
  • 212 min. of Experiential Content
  • 95 Learning Actions
  • Group Discussions & Sharing
  • Offline Access
  • Lifetime Access via Mobile and Web
  • Digital Certificate shareable on LinkedIn
This Course is Certificated by Temasek Polytechnic

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Twitter? Facebook? Instagram? Google? Which tools do I use for what? Are you confused?

This course is designed for you! Learn the lingo for digital marketing and start to find ways to implement the basic tools in your organization. In 10 minutes a day, you can now be confident when you talk about digital marketing. 

What will you learn

What is this 'Micro-Learning Course' about?

You will learn the basics of Digital Marketing focusing on:

  • Digital Marketing in Email Marketing Digital Marketing in Search Engine Marketing (think Google)

  • Digital Marketing in Social Media Marketing (think Facebook, Instagram and Twitter)

Who is this course designed for?

This course is suitable for entrepreneurs and participants from organizations and businesses who want to learn the basics of Digital Marketing and how it can potentially impact a business or organization. There are bonus features for participants who are active in promoting causes in non-profit organizations too.

What will you take away?

At the end of this course, you will be able to:

  • Understand what Digital Marketing is

  • Appreciate the key players in the Digital Marketing world

  • Comprehend the important Digital Marketing tools that can impact you and your organization

Session Overview

  1. Before We Begin

  2. What is Digital Marketing?

  3. The Digital Marketing World

  4. Behind the Scenes of a Web Page

  5. Not All Web Pages Are Created Equal

  1. Directing Traffic to your Web Page
  2. Getting to Pole Position
  3. On-Page SEO - Web Page Relevance
  4. Off-Page SEO - A Popularity Contest!
  5. Search Engine Marketing - Boosting your Web Page
  6. Let's Talk Social Media Marketing!
  7. We Need a Social Media Marketing Plan!
  8. Cool Tools for Social Media Marketing

Learner Reviews

"Provides a broad overview of what is digital marketing which can be helpful for individuals who are new to the field. Content is easy for beginners to follow. Learning on Gnowbe has been rather smooth and efficient."
- Sharizan Nakmin
"Gnowbe makes a difference and I’ve seen some of my colleagues change."
- Shahrul Sahri
"As a budding marketing professional, taking classes on digital marketing should be imperative. It will not only help me gain more knowledge, it will also help me in achieving personal and organizational goals. It was easy to learn with the help of multimedia resources. Exercises injected in every session help learners assess themselves. Not only it is generous in providing information, the program also encourages critical thinking. The program is presented in a concise and comprehensive manner. It did not feel like I have zero knowledge about digital marketing. I felt really involved."
- April John Grepel Niebres
"The program was useful for me who is keen in starting a career in digital marketing. It helps me to learn the basic knowledge and whether I am indeed interested in diving into this sector. It was easy and helpful with great pointers throughout each lesson. Gnowbe is user-friendly and hassle-free, allowing me to access across different platforms."
- Shu Ting Loh
Accredited by Temasek Polytechnic

Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.

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